Marcas aprovechan Tendencia Viral y lanzan Estrategias de Marketing

Una vez más las redes sociales arman una tendencia que ha hecho que miles de personas opinen, compartan y vuelvan viral un hecho simple de saber el color real de un vestido.

Todo comenzó con una publicación en Tumbr donde una usuaria no se ponía de acuerdo con sus amigas sobre el color de la prensa. El deseo de todos de opinar de las personas y la viralización en las redes sociales se encargaron del resto.

Las Marcas no se podían quedar atrás y el marketing salió a relucir aprovechando esta tendencia tan viral, aquí les presentamos algunos productos en el mundo y en Colombia que volvieron una oportunidad de mercadeo esta tendencia. En Twitter #whiteandgold es Trending Topic mundial y en Argentina, por caso, “Vestido” y “Azul y negro”,#TheDress también.

Casos en Colombia:

La marca Clorox, saco esta pieza publicitaria.

Una empresa de Liposucción también saco esta pieza

Y en el mundo la tendencia no se hizo esperar.

Oreo no podía faltar:

 

Pepsi también entro en la tendencia:

Otra gran Marca de Cerveza puso a escoger…

Al final Citibank también entro la ola.

Definitivamente las estrategias  del marketing no puede dejar pasar estas tendencias que los consumidores hacen que se conviertan en charla obligada en todas las redes.

¿ Y tu que opinas de esta tendencia?

 

 

Artículo escrito por Guiovanni Quijano

Joven Emprendedor, Docente Universitario en Marketing, Innovación y Emprendimiento. Adm. de Empresas - Especialista en Marketing y Ventas. Maestría en Mercadeo Global - Conferencista y asesor Empresarial.

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5 Comentarios en este artículo
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