La gran cita con los gurús más actuales del mercadeo en #Expomarketing2014 reunió a gran parte de los autores que están marcando la pauta del Marketing del Futuro.
Desde Seth Goding que nos enseño que “el marketing ya no se trata de las cosas que vendes, sino las HISTORIAS que cuentas”, hasta Mike Walsh que nos dejo varias preguntas de cual será el papel del mercadeo en las futuras generaciones y obviamente por el gran maestro de las Marcas Andy Stalman del cual queremos recopilar las grandes experiencias y emociones que nos hizo sentir al narrar de manera mancondiana el devenir de las marcas y las tendencias que éstas siguen para llegar a ocupar un lugar en el corazón de los clientes.
Andy Stalman conocido como “Mr. Branding” , quedo ampliamente demostrado frente a un gran auditorio de la “crema y nata” del Marketing en Colombia con su conferencia sobre el «Brandoffon» que con su acento Argentino dejo atónitos a los asistentes y estas fueron algunas frases que recordaremos en la mente por siempre de este gran autor:
1. «No se puede usar un mapa viejo para descubrir un MUNDO NUEVO»
Obligatoriamente tenemos que reinventarnos para generar nuevos productos y con las herramientas del pasado no generaremos cambios.
2. ¿Quien esta liderando si todos estamos siguiendo?
Nos hemos vuelto autómatas de las redes y estamos siguiendo la manada, pero nos detenemos a pensar; quien esta liderando?
3. “Sabían que el sonido mas poderoso del Mundo para conectar a las personas es la risa de un bebe” . Su producto como conecta con las EMOCIONES de las personas?
4. «La zona de Confort es lo más inseguro que hay»
5. “El BRANDING es la diferencia principal entre ser Reconocido o pasar Inadvertido”
6. “Una gran Marca no es aquella que no imita a nadie, sino aquella a la que nadie puede imitar”
8. “el 80% de los productos fracasan por que no conectan con las mujeres” la mujer es la que tiene la palabra a la hora de comprar, tiene el poder de decidir.
Al terminar su charla Andy Stalman nos invito a abrazar a ocho personas de nuestro alrededor, porque “Los ABRAZOS hacen tu vida MEJOR, explicó Stalman. Pidió que nos uniéramos al movimiento de los #8abrazos y reconociéramos que no estábamos en un cambio de era sino una era de cambios.
¡El que no patea el Balón no hace Goles!
Este video del evento demuestra lo magistral de la conferencia de Andy Stalman:
es interesante como cada exponente en el tema del marketing cuenta su manera de verlo, basandose en su experiencia, algo que me llama la atencion es cuando Andy Stalman dice “La zona de Confort es lo más inseguro que hay” pues con esta frase da a entender que no debemos ser conformistas con lo que tenemos y creemos que es excelente porque siempre habra algo mas innovador, mas autentico e irrepetible que nuestra idea de negocio por ejemplo no solo basta con que sea basica sino complementarla asegurandose y teniendo la conviccion de que sera inigualable y no que nadie pueda imitar.
ADMON. SALUD OCUPACIONAL 7 SEMESTRE
es interesante como cada exponente en el tema del marketing cuenta su manera de verlo, basandose en su experiencia, algo que me llama la atencion es cuando Andy Stalman dice “La zona de Confort es lo más inseguro que hay” pues con esta frase da a entender que no debemos ser conformistas con lo que tenemos y creemos que es excelente porque siempre habra algo mas innovador, mas autentico e irrepetible que nuestra idea de negocio por ejemplo no solo basta con que sea basica sino complementarla asegurandose y teniendo la conviccion de que sera inigualable y que nadie pueda imitar.
ADMON. SALUD OCUPACIONAL 7 SEMESTRE
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